Monday, July 30, 2012

Google Pr - The Real Measurable Numbers

In an update of how Google assigns ranking, many web sites were assigned a reduced rate based on Googles Page Rank system. Google assigns an authority scale of 0 - 10 as a form of reputation for a web page. Pr can be found by the use of the Google toolbar.

Remember that Google ranks personel pages not sites. This is why I all the time advise a clean design, which gives every page the same chance. Some database driven web sites don't allow for this and even some marketing people don't agree. When you are looking to win in contentious markets you need to apply this.

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This change occurred after Google has voiced its dislike of the buy of paid links for the theorize of influencing natural search results. Enterprise models have been based on the buying and selling of links for the purpose of gaining rank. Many opinions had been made that these two events are connected and they ensue the ranking of web sites. This is base concept in the internet marketing area and provides a distorted view of the world. Only an evaluation of a exact site can furnish us real, measurable information.

Google Pr - The Real Measurable Numbers

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One site that lost a large portion of its Pr (Page Rank) from a rating of 10 to 6 is statcounter.com In a keyword count statcounter has over 3129 to keyword ranking listings. One of the No 1 ranked keywords, is "web stats".

Based on the Gtrends tool from the keyword explore site, Wordtracker.com, this word receives 18750 estimated searches per month in Google. Statcounter has maintained this top ranking both before and after the update.

This brings us the conclusion that the reduction of page rank change was more of just a reshuffle of authority, rather than a change of how Google ranks web sites. Other sites that sell paid links have had similar results. It's foremost to have measurable, real facts based on facts rather that the advice of a vastly out of date tool, like page rank. I make it my goal to educate on numbers rather than concept of the masses.

Online their are many sites who state they are on Seo, any way they is such concept floating around that you never know where the truth comes- beware the concept it will drive you crazy. Numbers don't lie, if its your bank inventory or in your traffic and sales conversion.

Google Pr - The Real Measurable Numbers

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